Privacy and Cookies Policy

General Information

This Privacy and Cookies Policy applies to all personal data that you, as a user (understood as any natural person who accesses the website), provide to Loyapp S.L. when you access https://www.loyapp.es, hereinafter the “Website.”

The purpose of this Privacy and Cookies Policy is to inform you about how we process your personal data as a user, as well as to explain the rights you have under the General Data Protection Regulation and other applicable data protection regulations.

Who is responsible?

The data controller of the personal data collected through the Website is Loyapp S.L., with tax identification number B16680878 and registered office at Plaça de la Universitat, 3 Barcelona, Barcelona 08007, Spain.

What do we ask your data for?

Purpose	Description	Data
Contact with the user	Attend to inquiries made through the contact form, complaints, or other customer service channels	Name and/or surnames, Email, Telephone.
Development, execution, and fulfillment of the service provision or sales contract that has been contracted through the website.	With the objective of: Contacting the user in relation to the contracted products or services; Managing the payment methods used through the website; To carry out billing and the preparation of purchase receipts made through the website; Management of shipments and returns, as well as user support during the development of the contract.	Name and/or surnames, Email.
For marketing purposes	To carry out promotional actions for our products or services, according to the consent expressed by the user and the information provided at the time of its collection. To personalize the services we offer you and to be able to make recommendations based on your interaction with us on the web and the analysis of your user profile (for example, based on your purchase and browsing history). To show you advertising on the Internet that you can see when you browse websites and apps, for example, on social networks. The advertising you see may be displayed randomly, but on other occasions it is advertising that may be related to your purchase history, preferences, and browsing.	Name and/or surnames, Email.

What is our legal basis for data processing?

Our legal basis for processing personal data is as follows:

Consent: if you have given your express consent at the time of entering the personal data by checking the corresponding box.
Performance of a contract: if there is a contractual relationship between you and Loyapp S.L., or if the processing of personal data is necessary for the development of the commercial relationship.
Compliance with a legal obligation: in those cases where Loyapp S.L. has a legal obligation applicable to us as data controllers.
Legitimate interest: in those cases where there is a legitimate interest of our own or of third parties related to the operation of the Website or the provision of services to the user, provided that the interests and fundamental rights of the users do not prevail over the legitimate interest.

How long will we keep your data?

The personal data we collect through the Website will be processed and kept for the time necessary to carry out the purpose for which it was collected.

More specifically, those data we collect for the development and execution of a contract with you will be kept as long as the contractual relationship remains in force, but those personal data we collect based on legitimate interest or with your consent will only be kept for the time necessary to fulfill that purpose.

Once the strictly necessary period for the execution of the purposes described above has elapsed, we will keep the personal data for an additional period, which will be until all actions that could arise from our liability derived from each of the processing activities have expired.

In order to carry out the purposes described above, it is necessary to give access to your personal data to other service providers, who will act as our data processors, such as:

Suppliers and collaborators of services related to marketing and advertising (printing and distribution, social media platforms, media agencies or advertising agencies, data analysis companies, and public relations agencies)
Service providers related to the administration and management of the company
Providers of technological and analytical services

We have entered into an agreement with the companies acting as data processors regulating the management and processing of users' personal data, as well as the adequacy of the security measures adopted.

In cases where we need to make transfers to third parties with headquarters or servers outside the European Union or the European Economic Area (Iceland, Norway or Liechtenstein), and that country does not offer a level of personal data protection equivalent to that of the European Union, we will transfer your personal data always respecting the adequate guarantees and maintaining security standards, in accordance with applicable regulations.

When these transfers are made from the EU/EEA to a third country for which the European Commission has not issued an Adequacy Decision, or we do not have Binding Corporate Rules, we will comply with the provisions established by the European Commission for these cases to provide you with adequate guarantees, and whenever appropriate, we will subscribe to the Standard Contractual Clauses and even implement additional protective measures when necessary.

If you want more information about the transfer of personal data we carry out to countries outside the EU/EEA, you can contact us via the following email: ayuda@loyapp.es

What are your rights?

You can exercise the following rights at any time and free of charge:

Access: to know what data we keep and what we do with it.
Rectification: to inform us of any inaccurate data.
Deletion: to have your personal data deleted, as far as possible.
Objection: to stop us from processing your personal data for any of the purposes mentioned above, provided there is no legal obligation preventing it.
Portability: to have your personal data transferred to a third party, as far as possible.
Restriction: to suspend your data when you contest its accuracy, or want us to keep it to exercise some action.
Not to be subject to decisions based solely on automated processing of your data.

You can exercise any of these rights free of charge by accessing here.

If we do not properly respect these rights as the controller, we inform you that you can file a complaint with the data protection supervisory authority at Agencia Española de Protección de Datos (AEPD), C/Jorge Juan, 6, 28001 Madrid or at the email address internacional@aepd.es.

Confidentiality and security measures

Loyapp S.L., as the data controller, commits to respecting the confidentiality of users' personal data and to using it according to the purposes for which it was collected.

We have adopted all appropriate technical and organizational security measures according to the nature of the data being processed and as required by data protection regulations.

A cookie is a small text file that websites install on the computer or mobile device of users who visit them. Cookies are generally used to make web pages work or work more efficiently, as well as to collect information about their use.

Cookies can be classified as follows:

According to the entity managing them: first-party or third-party
According to the duration of activity: session or persistent
According to their purpose: technical, preference/personalization, analytics, or marketing

Other Tracking Technologies

In addition to Cookies, we may use other tracking technologies that work similarly and allow us to better understand how you use our website and improve the browsing experience (hereinafter, collectively “Cookies”). These are:

Local Storage / Session Storage: allow storing information directly in the browser similarly to a cookie.
Tracking scripts: code snippets that load when visiting the website and enable activating analytical, advertising, or personalization tools.
Tracking pixels: small code elements that load when visiting a page or opening an email. When activated, they send information to the server hosting them, which allows detecting visits, measuring interactions, and knowing certain actions performed on the website. These pixels can collect data such as the type of browser used, IP address, visit frequency, or how the user navigates the site. Their purpose can be analytical (measuring site performance) or advertising (optimizing campaigns and audiences).
Web beacons: tracking tags inserted in web pages or electronic communications. When loaded, they allow collecting information about content viewing and user activity.

These technologies may collect information about your device, your browser, and your interactions on the website, and are used for analytical, functional, or advertising purposes, just like Cookies. They will only be activated when you have given your consent, except for those necessary for the basic functioning of the website.

What is the legal basis for our use of Cookies?

Technical or strictly necessary Cookies enable the basic functioning of the website and facilitate access to the services we offer. Their use is justified by the relationship established when you decide to visit our website and use its functionalities, so they do not require consent.

Preference/personalization, analytics, or marketing Cookies are based on the consent you give when you first access the website, which you can revoke at any time.

Who is responsible for the use of Cookies on https://www.loyapp.es?

When you browse our website, some Cookies are installed directly from our own domains, while others come from external companies that incorporate their technologies on our site with our authorization and allow us to offer services such as analytics, measurement, content personalization, or advertising.

In Loyapp S.L., together with the third parties identified in the Cookies list included in this Policy, we are responsible both for the installation of these technologies when you access our website and for the access to the data that can be obtained from them.

What Cookies do we use?

The following table explains the cookies we use and their purpose:

Name	Function	Owner	Domain	Duration
_ga	Analysis or measurement	Google	loyapp.es	729d
_fbp	Behavioural advertising	Facebook	loyapp.es	89d
_gid	Analysis or measurement	Google	loyapp.es	23h
_gat_UA-188693529-1	Analysis or measurement	Google	loyapp.es	47s
_ga_CZPKXEWQ8Q	Analysis or measurement	Google	loyapp.es	729d
VISITOR_INFO1_LIVE	Behavioural advertising	Google	youtube.com	179d
YSC	Strictly Necessary	Google	youtube.com	session
CONSENT	Strictly Necessary	Google	youtube.com	session
TESTCOOKIESENABLED	Strictly Necessary	Youtube	www.youtube.com	session
_fbp	Behavioural advertising	Facebook	es	session
DEVICE_INFO	Analysis or measurement	Youtube	youtube.com	180d
messagesUtk	Behavioural advertising	HubSpot	loyapp.es	179d
__hstc	Behavioural advertising	HubSpot	loyapp.es	179d
hubspotutk	Behavioural advertising	HubSpot	loyapp.es	179d
__hssc	Behavioural advertising	HubSpot	loyapp.es	29m
__cf_bm	Strictly Necessary	Cloudflare	hubspot.com	29m
__hssrc	Behavioural advertising	HubSpot	loyapp.es	session
_hjSessionUser_3386966	Analysis or measurement	Hotjar	loyapp.es	364d
_hjFirstSeen	Strictly Necessary	Hotjar	loyapp.es	29m
_hjSession_3386966	Analysis or measurement	Hotjar	loyapp.es	29m
_hjAbsoluteSessionInProgress	Strictly Necessary	Hotjar	loyapp.es	29m
_hjIncludedInSessionSample_3386966	Analysis or measurement	Hotjar	loyapp.es	29m
_hjIncludedInPageviewSample	Strictly Necessary	Hotjar	loyapp.es	1d
_hjCookieTest	Analysis or measurement	Hotjar	loyapp.es	14m
_gcl_au	Behavioural advertising	Google	loyapp.es	89d
IDE	Behavioural advertising	Google	doubleclick.net	389d
test_cookie	Strictly Necessary	Google	doubleclick.net	session
_fw_crm_v	Strictly Necessary	Freshworks	loyapp.es	364d
first_session	Strictly Necessary	Shopify.com	loyapp.es	31d
_gat_gtag_UA_188693529_1	Analysis or measurement	Google	loyapp.es	49s
_zg1686545006143	Strictly Necessary	Freshworks	loyapp.es	session
_zg1686544996253	Strictly Necessary	Freshworks	loyapp.es	session
_zg1686544996219	Strictly Necessary	Freshworks	loyapp.es	session
_zg1687754493969	Analysis or measurement	Freshworks	loyapp.es	session
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_zg1688964089785	Strictly Necessary	Freshworks	loyapp.es	session
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_zg1716784861776	Strictly Necessary	Freshworks	loyapp.es	session
lawwwing-consent-v2	Strictly Necessary	Lawwwing	loyapp.es	364d
lawwwing-session	Strictly Necessary	Lawwwing	loyapp.es	364d
__cf_bm	Strictly Necessary	Cloudflare	freshchat.com	29m
_zg1744037678050	Strictly Necessary	Freshworks	loyapp.es	session
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You can modify your cookie usage preferences at any time with the tool for Configure Cookies.
You may need to refresh the page for the settings to take effect.

Through this tool you can:

Independently enable or disable preference/personalization, analytics, and marketing Cookies.
Keep only technical (strictly necessary) Cookies enabled.
Change your initial choice or withdraw it whenever you consider appropriate.

Each category includes different Cookies whose specific uses can be consulted in the table included in this Policy. Disabling certain categories may limit some functionalities or prevent content from being adapted to your preferences.

How can you delete Cookies?

In addition to managing your consent through our tool, you can also control most Cookies directly from your browser settings.

You can do this in the most common browsers by following their instructions:

To find information related to other browsers, you can visit the corresponding browser's website.

At https://www.loyapp.es we use Google Consent Mode v2 to transmit consents to the different purposes.
More information here.

International data transfers with the use of Cookies

By using this website and accepting certain Cookies or tracking technologies, some of the data generated may be processed by providers located in third countries. In particular, certain services may involve data transfers to the United States or other territories located outside the European Economic Area (EEA).

When these transfers are made to entities located in the United States, the processing may be based on an adequacy decision by the European Commission, provided that the provider adheres to the EU–US Data Privacy Framework. If the provider is not listed in the “Data Privacy Framework List,” or when the transfer is directed to countries that do not have an adequacy decision, the safeguards provided for in the GDPR will apply.

Changes to the Privacy and Cookies Policy

This Privacy and Cookies Policy was last updated on 07/04/2026, Loyapp S.L. reserves the right to update and modify certain aspects of it to adapt to legislative and jurisprudential developments, so we recommend that you review it periodically.