{"id":10527,"date":"2025-11-12T16:50:11","date_gmt":"2025-11-12T15:50:11","guid":{"rendered":"https:\/\/lawwwing.com\/?p=10527"},"modified":"2025-11-13T11:10:39","modified_gmt":"2025-11-13T10:10:39","slug":"blog_survive-black-friday-2025-sell-big-while-staying-compliant","status":"publish","type":"post","link":"https:\/\/lawwwing.com\/en\/blog_survive-black-friday-2025-sell-big-while-staying-compliant\/","title":{"rendered":"Survive Black Friday 2025: Sell Big While Staying Compliant"},"content":{"rendered":"\n
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While everyone else focuses on slashing prices, protect what truly drives your growth: the ability to run marketing campaigns, measure results, and sell , without legal obstacles.<\/p>\n\n\n\n

For e-commerce and digital marketing professionals, the real action (and opportunity) happens online. Here\u2019s a friendly reminder: keep your Black Friday campaigns compliant.<\/p>\n\n\n\n

As digital privacy experts, we\u2019ve prepared a practical checklist to help you make this Black Friday both profitable and safe.<\/p>\n\n\n

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Why This Matters<\/h2>\n\n\n\n

We all get carried away by sales forecasts, paid media, and Black Friday email campaigns \u2014 we get it.
But you shouldn\u2019t overlook online legal compliance, because the consequences can be costly:<\/p>\n\n\n\n

Campaign performance drops:<\/strong>
If you don\u2019t have Google Consent Mode configured, your ads or remarketing may be restricted mid-campaign. This means less accurate data, weaker optimization, and fewer sales.<\/p>\n\n\n\n

Loss of trust and inclusion:<\/strong>
Unclear consent processes or confusing discount policies can frustrate your customers. In addition, a lack of accessibility excludes users \u2014 and reduces your sales.<\/p>\n\n\n\n

Regulatory risk:<\/strong>
Failing to display notices about tracking, legal bases, or data protection can lead to complaints and fines right when your traffic peaks.<\/p>\n\n\n\n

Operational issues:<\/strong>
Weak or incomplete Terms & Conditions can lead to disputes, returns, unauthorized charges, or confusion about warranties and deliveries.<\/p>\n\n\n\n

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The Essentials: 5 Key Steps<\/h2>\n\n\n\n

1. Collect valid consent with a banner<\/h3>\n\n\n\n

If you use cookies for analytics, social media, or remarketing and have visitors from the EU, you must collect granular and valid consent, block non-essential cookies until permission is granted, and keep proof of that consent.<\/p>\n\n\n\n

2. Maintain performance with Google Consent Mode<\/h3>\n\n\n\n

Your performance during Black Friday depends on it.
If Google Consent Mode isn\u2019t enabled, remarketing, segmentation, and conversion tracking are all affected \u2014 and so is your revenue.<\/p>\n\n\n\n

It also models conversion data even from users who didn\u2019t provide consent, improving your insights and future optimization.<\/p>\n\n\n\n

3. Protect your business with solid Terms & Conditions<\/h3>\n\n\n\n

Terms & Conditions set the legal rules for using your product or service, limit liability, and include key information about consumer rights \u2014 essential in e-commerce.<\/p>\n\n\n\n

They\u2019re a must if you sell online, process payments, manage different user types, affiliate programs, or account rules.
In short, customized Terms protect you from unjustified claims and set clear expectations around shipping, returns, warranties, or subscriptions.<\/p>\n\n\n\n

4. Publish a complete Privacy and Cookies Policy<\/h3>\n\n\n\n

Your policy should reflect reality \u2014 the services you use, purposes, legal bases, data retention periods, and users\u2019 rights \u2014 and be kept up to date in all the languages you operate in.<\/p>\n\n\n\n

Almost every website and app needs one: social login, payment gateways, analytics, shopping carts, and more.
Otherwise, you risk fines, loss of credibility, or even invalidating your email database.<\/p>\n\n\n\n

Your legal texts should always be tailored to your business and updated regularly.<\/p>\n\n\n\n

5. Don\u2019t lose sales: make your website accessible<\/h3>\n\n\n\n

Starting in June 2025, the European Accessibility Act (EAA)<\/strong> will require websites to be accessible for companies with more than 10 employees or over \u20ac2M in annual revenue.<\/p>\n\n\n\n

Accessibility ensures digital products can be used without discrimination \u2014 whether visual, auditory, motor, cognitive, or temporary.<\/p>\n\n\n\n

Accessibility is a double opportunity: inclusion and business.<\/strong><\/p>\n\n\n\n