{"id":9866,"date":"2025-07-01T07:14:48","date_gmt":"2025-07-01T06:14:48","guid":{"rendered":"https:\/\/lawwwing.com\/?p=9866"},"modified":"2025-09-26T08:52:31","modified_gmt":"2025-09-26T07:52:31","slug":"blog-do-you-sell-online-in-brazil-heres-how-to-comply-with-the-law","status":"publish","type":"post","link":"https:\/\/lawwwing.com\/en\/blog-do-you-sell-online-in-brazil-heres-how-to-comply-with-the-law\/","title":{"rendered":"Do you sell online in Brazil? Here\u2019s how to comply with the law"},"content":{"rendered":"\n<p><strong>With the growth of e-commerce, Brazil has established a clear legal framework to protect consumers and personal data. Here we explain the essentials to keep your website always up to date<\/strong> and ensure data protection and meet the legal requirements for websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brazil: a digital market with clear rules<\/h3>\n\n\n\n<p>Brazil has become one of the most powerful digital markets in the world. This growth has been accompanied by increasingly strict regulations to protect users and promote a safe and transparent online environment.<\/p>\n\n\n\n<p>If you run an online store, app, or platform operating in Brazil, you need to be aware of three major regulatory areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protection of personal data<\/li>\n\n\n\n<li>Consumer rights protection<\/li>\n\n\n\n<li>Transparency in digital operations<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"838\" src=\"https:\/\/lawwwing.com\/wp-content\/uploads\/2025\/07\/Disenos-varios-10-1024x838.png\" alt=\"imagen de textos legales de Lawwwing para Brasil\" class=\"wp-image-8077\" style=\"width:576px;height:auto\" srcset=\"https:\/\/lawwwing.com\/wp-content\/uploads\/2025\/07\/Disenos-varios-10-1024x838.png 1024w, https:\/\/lawwwing.com\/wp-content\/uploads\/2025\/07\/Disenos-varios-10-300x245.png 300w, https:\/\/lawwwing.com\/wp-content\/uploads\/2025\/07\/Disenos-varios-10-768x628.png 768w, https:\/\/lawwwing.com\/wp-content\/uploads\/2025\/07\/Disenos-varios-10-1536x1256.png 1536w, https:\/\/lawwwing.com\/wp-content\/uploads\/2025\/07\/Disenos-varios-10.png 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Marco Civil da Internet<\/h4>\n\n\n\n<p><strong>Law No. 12.965\/2014<\/strong>, known as the Marco Civil da Internet, establishes the legal framework for the use of the internet in Brazil. Its pillars are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Net neutrality<\/li>\n\n\n\n<li>Protection of personal data<\/li>\n\n\n\n<li>Liability of service providers<\/li>\n<\/ul>\n\n\n\n<p>For digital businesses, this means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protecting users\u2019 personal data<\/li>\n\n\n\n<li>Clearly informing about privacy policies<\/li>\n\n\n\n<li>Storing access records in line with legal timeframes and purposes<\/li>\n\n\n\n<li>Acting with transparency and good faith<\/li>\n<\/ul>\n\n\n\n<p>The Marco Civil serves as the foundation for more specific laws, such as the LGPD, and reinforces the fundamental rights of users in the online environment.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">LGPD \u2013 Lei Geral de Prote\u00e7\u00e3o de Dados<\/h4>\n\n\n\n<p>The <strong>Lei Geral de Prote\u00e7\u00e3o de Dados (Law No. 13.709\/2018)<\/strong> is Brazil\u2019s equivalent to the European GDPR. It regulates how personal data is collected, processed, stored, and shared in Brazil.<\/p>\n\n\n\n<p>If you handle data from Brazilian users, even from outside Brazil, you must comply with the LGPD. Key points include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Providing a transparent privacy notice and legal notice for websites (e.g., cookie consent if you install analytics or marketing cookies)<\/li>\n\n\n\n<li>Requesting consent before collecting personal data<\/li>\n\n\n\n<li>Guaranteeing rights of access, rectification, deletion, or data portability<\/li>\n\n\n\n<li>Implementing technical and organizational security measures<\/li>\n\n\n\n<li>Obtaining explicit consent to process minors\u2019 data<\/li>\n<\/ul>\n\n\n\n<p>Penalties can reach up to 2% of the company\u2019s annual revenue, capped at 50 million reais per violation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Consumer Defense Code (CDC)<\/h4>\n\n\n\n<p><strong>Law No. 8.078\/1990<\/strong> regulates consumer rights, including in the online environment. Its principles aim to protect buyers from abusive or unclear practices.<\/p>\n\n\n\n<p>If you sell online in Brazil, you must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clearly inform about products, delivery conditions, returns, and warranties with updated legal texts for websites<\/li>\n\n\n\n<li>Allow the right of withdrawal within 7 days from receipt of the product<\/li>\n\n\n\n<li>Provide an effective customer service channel<\/li>\n\n\n\n<li>Offer clear refund conditions in line with the law<\/li>\n<\/ul>\n\n\n\n<p>The authority responsible for overseeing compliance with this code is Procon, which can impose sanctions even preventively.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How can Lawwwing help you comply?<\/h4>\n\n\n\n<p>At <strong>Lawwwing<\/strong>, as a legaltech platform, we provide legal technology tailored to Brazilian regulations. Our platform automatically generates the legal texts your website needs, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically generate legal texts for websites for Brazil (such as terms and conditions for online stores, return policies, and privacy notice)<\/li>\n\n\n\n<li>Build a legal website and easily create a privacy policy page compliant with the LGPD<\/li>\n\n\n\n<li>Configure a cookie banner and ensure eCommerce legal compliance for any store operating in Brazil<\/li>\n\n\n\n<li>Implement WordPress cookie plugins for cookie management and valid cookie consent according to Brazilian rules<\/li>\n<\/ul>\n\n\n\n<p>In addition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We adapt the texts to the consent model required in Brazil (opt-in or implied)<\/li>\n\n\n\n<li>We automatically update them in case of legal changes<\/li>\n\n\n\n<li>We also cover international regulations (GDPR, CCPA, and others)<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t put your ecommerce at risk: stay c<strong>ompliant from the very first click<\/strong> with Lawwwing and offer your users a secure, transparent website ready to grow.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.lawwwing.com\/en\/login\/\">\ud83d\udc49 Start now with Lawwwing<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the growth of e-commerce, Brazil has established a clear legal framework to protect consumers and personal data. Here we explain the essentials to keep your website always up to date and ensure data protection and meet the legal requirements for websites. Brazil: a digital market with clear rules Brazil has become one of the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[630,339],"tags":[],"class_list":["post-9866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil-2","category-sin-categorizar-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/posts\/9866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/comments?post=9866"}],"version-history":[{"count":2,"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/posts\/9866\/revisions"}],"predecessor-version":[{"id":10229,"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/posts\/9866\/revisions\/10229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/media\/8082"}],"wp:attachment":[{"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/media?parent=9866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/categories?post=9866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawwwing.com\/en\/wp-json\/wp\/v2\/tags?post=9866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}