Comply with the ePrivacy Directive and avoid penalties related to cookies and marketing

Does your website use cookies, forms, or run email campaigns? Then this European regulation applies to you. Learn how to comply with the ePrivacy Directive and avoid legal risks.

Why is it important to comply with the ePrivacy Directive?

The CPRA expands the CCPA with new obligations, more user rights, and stricter penalties for businesses.

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Protects privacy in digital communications

The ePrivacy Directive regulates aspects not covered in detail by the GDPR, such as the use of cookies, email confidentiality, and direct marketing. It sets essential rules to safeguard digital privacy across the telecommunications sector.

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Privacy applied to the digital environment

While the GDPR defines general principles for data protection, the ePrivacy Directive focuses on technical and specific aspects of the digital space. Together, they form a solid legal foundation to protect users and ensure regulatory compliance in digital environments.

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Legal adaptation by territory

Unlike the GDPR (which is directly applicable as a regulation), the ePrivacy Directive must be transposed into national laws by each country. In Spain, it is reflected in regulations such as the LOPDGDD, the LSSI, and the General Telecommunications Law.

3 steps to find out if your website must comply with

the ePrivacy Directive

01

Review cookies and tracking technologies

Check which cookies your website uses, their purpose, and whether they require the user’s prior consent.

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02

Install a certified and up-to-date cookie banner

Your website must display a banner that blocks cookies until consent is given. This banner must always be up to date, configurable, and compliant with Google Consent Mode and the ePrivacy Directive.

03

Evaluate your pdigital marketing practices

If you send marketing emails or use personalized ads, you must obtain the user’s explicit consent, with a few exceptions.

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04

Ensure the confidentiality of communications

If your website has contact forms, chatbots, or allows data transmission, you must ensure that communications are private and secure.

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Protect your website and comply with the regulations in just minutes

Comply with Google Consent Mode and keep your legal texts
always up to date with the GDPR, effortlessly.

What does the ePrivacy Directive require, and what changes are coming?

Learn about the key aspects regulated by this directive—from the use of cookies and direct marketing to the upcoming ePrivacy Regulation, which aims to unify and strengthen digital privacy protection across the EU.

Your website needs a clear and customizable banner

  • The ePrivacy Directive states that, with a few exceptions, cookies may only be installed on the user’s device with their prior and explicit consent.
  • The website must display a banner that allows users to accept, reject, or customize cookies.
  • The banner must inform users about the use and purpose of the cookies.
  • Easy access to the cookie policy is mandatory.

Requirements for contacting your users

  • Email, SMS, and phone marketing are regulated by law.
  • It is only allowed if the user has given prior consent.
  • It is allowed without consent only if the user is already a customer and the promotion concerns similar products or services.
  • In all cases, users must be able to unsubscribe easily, clearly, and at no cost.

Does your website comply with the ePrivacy Directive?

  • Having a cookie banner is not always enough if it doesn’t inform users or allow them to reject cookies.
  • Forms must include clear and visible legal clauses.
  • Sending promotional emails requires prior consent, with some exceptions.
  • Cookies can only be installed with the user’s explicit consent.
  • Non-compliance may lead to penalties and damage your users’ trust.

How does Lawwwing help you comply with the ePrivacy Directive?

With Lawwwing, legal compliance is easy, fast, and hassle-free. These are the key features we offer to help your website comply with regulations effortlessly.

Automated compliance analysis

We scan your website to detect potential non-compliance issues related to cookies, forms, and legal texts.

Legal texts tailored to your business

We create legal notices, privacy policies, and terms and conditions in accordance with current regulations.

Transparent cookie consent management

We implement a system compliant with the GDPR and the ePrivacy Directive that allows users to easily accept, reject, or customize cookies.

Expert data protection guidance

Our specialized team helps you resolve questions and adapt your website to the latest legal changes.

Verifiable compliance at all times

We automatically store consent records from cookies and forms so you can demonstrate compliance in case of audits or complaints.

Ongoing automatic updates

Regulations evolve, and with Lawwwing, your site will always stay up to date without you having to worry.

Lawwwing integrates seamlessly
with your website management platform

With the Lawwwing plugin, you get a cookie banner compatible with Google Consent Mode v2 and keep your legal texts up to date with the GDPR, all backed by legal experts.

Frequently Asked Questions

In this section, we answer the most common questions about cookie policies and how to ensure your website complies with current regulations.

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