If your website or ecommerce store uses Google Ads, Google Analytics, or remarketing, you need a cookie consent management platform (CMP) that is compatible with Consent Mode v2. This Google system allows your tags to adapt their behavior based on each user's consent choices. It is essential for continuing to measure conversions and personalize campaigns in the European Union while complying with the GDPR and Spanish cookie regulations.
The problem is that not all cookie management tools work in the same way. Some are certified by Google, while others offer only basic integration. Prices, features, and support also vary considerably from one tool to another.
In this comparison, we analyze the best CMPs compatible with Google Consent Mode v2: what each one includes, how much it costs, and which type of project it is best suited for. This will help you choose the cookie management platform that best meets your needs.
Cookiebot, part of Usercentrics, is a Google-certified CMP in the Gold category, approved for Consent Mode v2 in 2024. It scans your website, classifies cookies, and automatically generates the banner.
Complianz is a Netherlands-based company that develops a plugin designed for WordPress and Shopify, combining a cookie banner, cookie scanning, and legal documents. It appears on Google's list of certified CMPs in the Silver category.
CookieYes is a Google-certified CMP in the Gold category, compatible with Consent Mode v2 and IAB TCF v2.3. It can be integrated through Google Tag Manager or a custom script. It is a comprehensive consent management platform that also includes legal document generation.
Pros: Free plan; quick setup; automatic scanning and multilingual support.
Cons: Its legal documents do not include terms and conditions of sale adapted to Spain's General Law for the Protection of Consumers and Users (TRLGDCU), or a withdrawal form.
Ideal for: Small websites that are just getting started.
CookieFirst presents itself as a Google-certified CMP featuring Consent Mode integration, consent logging, and third-party script management. It is fully compatible with Magento, Drupal, PrestaShop, WordPress, and Shopify.
Didomi presents itself as a Google Gold partner for Consent Mode v2, certified not only for websites but also for applications and connected TV (CTV).
OneTrust is among Google's certified CMPs in the Gold category. It is the most comprehensive solution for large organizations with data governance requirements.
Lawwwing is a Google-certified CMP partner in the Gold category, compatible with Consent Mode v2 and IAB TCF v2.3. Consent Mode v2 is included in all its plans, while the Professional Plan adds IAB TCF v2.3.
In addition to the cookie banner, it generates legal documents such as privacy policies, legal notices, and terms and conditions of sale adapted to Spanish regulations. It also features a DSAR management platform and a floating widget that detects AI-generated or AI-modified images to help meet the requirements of the Artificial Intelligence Act.
| CMP | Google Certification | Ecommerce Legal Documents | Ideal For | Starting Price |
|---|---|---|---|---|
| Lawwwing | Gold | Yes, adapted to Spanish regulations | Websites and ecommerce stores in Spain | €11/month or €99/year (free installation to try it) |
| Cookiebot | Gold | No | Medium-sized and large websites | Free (one domain, fewer than 50 subpages); paid plans from €7/month |
| CookieYes | Gold | Partial | Small websites and SMEs | Free up to 5,000 visits/month; paid plans from €9/month |
| CookieFirst | Gold | No | Multiplatform ecommerce stores | €9/month or €99/year |
| OneTrust | Gold | No | Large organizations | Custom pricing based on traffic, websites, and apps |
| Didomi | Gold | No | Media companies, apps, and multichannel businesses | Custom pricing based on unique visitors |
| Complianz | Silver | Partial | WordPress websites | €59/year (one website) |
All the platforms mentioned above allow you to comply with Google Consent Mode v2. However, this is only one part of your digital compliance obligations. An ecommerce store must also keep its legal documents up to date and ensure that its terms and conditions of sale comply with current legislation. With most CMPs, you will need to combine the cookie banner with other tools.
With Lawwwing, you can manage everything from a single dashboard, with Google Gold certification and Consent Mode v2 included in all plans. Through the dashboard, you can track conversions associated with your banner and automate your legal documents to ensure they remain compliant with current regulations.
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No, but it is recommended. Google allows you to use a CMP that is not an official partner, although certified platforms provide a tested integration with Consent Mode and Google Tag Manager. This reduces the risk of losing conversion data and audience information.
These are the three categories in Google's partner program. They are assigned according to criteria such as ease of technical integration and customer support. Gold is the highest level.
As of October 2026, there are 49 certified CMPs: 27 Gold, 19 Silver, and 3 Bronze.
Yes. Cookiebot and CookieYes offer free plans with page or traffic limits. Other platforms, such as Lawwwing, do not offer a free plan but allow you to install the CMP for free so you can see how it works and how it looks on your website before paying.
No. Consent Mode v2 receives the user's consent decision, but you still need a banner that collects that decision and meets the AEPD's requirements. We explain this in our cookie banner guide.
